Traditional marketing have many advertisement methods that have been used in the past. By saying this, we can assume business cards, print ads in magazines or newspapers, posters, radio, television commercials, brochures and billboards. Traditional marketing uses anything as long as is not digital to “brand” your product or company logo into the minds of people. People sometimes can find you or your business in a network or referrals and they will definitely come to trust you and the work you are doing. And digital marketing also still evolving and will be updating as long as technology continues to make advancements. Digital marketing includes things such as a website, banner ads, social media mentions, or YouTube videos for example.
The goal of digital marketing is for people to find you. They might find you or your web-site through an organic search, paid search, social networking or by reading a post or comment that you have published online it can be an ad or an article. Once they become familiar with your brand through your online presence, a trust will develop. With the help of traditional marketing a business can reach a specific target audience that may not have access to the internet and this can be the only way to reach certain people. Certain customers may also prefer a physical printed piece to view. On the other hand, a key digital marketing objective is engaging customers and allowing them to interact with the brand through servicing and delivery of digital media. This is achieved by designing digital media in such a way that it requires some type of end user action to view or receive the motive behind that media’s creation.
a) Digital Market
When is it used? Some companies have some big goals that they want to achieve, in order to make that happen they try to get customers from everywhere. In this case, digital marketing is going to be very effective for them as they want to advertise in the whole country/continent or world. Using internet or smart phones as a medium to advertise your product will be nothing difficult for a digital marketing strategy. Why using digital marketing: Digital media is so deep that consumers have access to information any time and any place they want it. Forgotten are the days when the messages people got about your products or services were sent by you and having info about only what you wanted them to know. Today, we use digital marketing because it makes our business life easier and faster.
We can also consider saying that more effective because people do not use the old method as much as they used to do. How to use digital marketing: Marketers use digital marketing to make more people know about their product. Sending info out about your product trough internet in some famous web-pages such as Facebook, Hotmail, Yahoo or Twitter, makes it easier for people to see it and put some interest if they find it interesting. Just open a web-site and expose or advertise your business and all the product you offer. You must make it look interesting and colourful to attract visitor’s attention so that more people will know about your business. Big companies such as Amazon and a big name as EMIRATES use digital marketing and that helps those companies to be known by a lot of people worldwide.
b) Traditional Markets
When to use it?
How to use it?
Direct Mail: When it comes to your direct mail strategy, here’s the thing:
Shift your mind-set dramatically. If you’re used to direct mail, I think you’ll find the easiest transition into more friendly people turf in email marketing. It will help promote new products or services in a similar way to direct mail. One piece of content for one person, but allows you to personalize your messaging more easily, and more efficiently, than personalized print marketing. These efficiencies will enable you to reallocate budget to other aspects of your marketing strategy. Most importantly, it’s measurable. Direct mail is often feast or famine, but email marketing is easier to track and improve upon. By analysing open and click through rates, you can more effectively make the necessary adjustments to increase conversion rates.
Email Blasts to Purchase Lists: Before you consider ditching your entire email strategy, make sure that a lot of people are already utilising it. According to a study by Pew Research Centre, 90% of people use the internet to send and receive email at least occasionally.
Print and Advertising: As people focus more their attention to a second screen, so should you. There are lots of video online that people are watching. Find out where, and look into methods of advertisement there… or better, yet creating your own online videos and showing up your YouTube presence. The same applies to print, people prefer digital subscriptions to the touch and feel of paper. Considering the nature of your product or service, shift your budget away from physical media as much as possible in order to attract a more digital, multi-screen generation of buyers.
3. ADVANTAGES AND DISADVANTAGES OF TRADITIONAL AND DIGITAL MARKETS. a) Advantages of Digital Marketing:
Reduced cost: a business can develop its online marketing strategy for very little cost and can potentially replace costly advertising channels such as Yellow Pages, television, radio and magazine. Simple to measure: One can see in real time what is or is not working for your business online and you can adapt very quickly to improve your results unlike in the traditional method. Brand Development: A well utilized website with quality content targeting the needs and adding value to your target audience can provide significant value and lead generation opportunities. The same can be said for utilising social media channels and personalised email marketing. b) Advantages of Traditional Marketing:
New marketing methods do work and can increase a company’s client base, completely replacing traditional marketing with the latest marketing techniques can prove to be dangerous. Traditional methods have a high success rate and that is proven. Internet methods are subject to clients or customers having access to an online medium and being Internet savvy. With traditional marketing, anyone with a newspaper, mail service, television or radio can learn of your business or service. Rather than customers going online to find your business or service (and possibly stumbling on your competitor’s website), you bring your business or service to potential customers with print advertisements and other traditional methods. c) Disadvantages of Traditional Marketing
Price: Traditional media buys are usually more expensive than newer forms of advertising. In addition to the cost of buying TV spots, you may need to pay for the development of your commercials. Harder to Target Audience
Print and broadcast outlets provide media kits with audience demographics, but once a magazine is mailed, a paper is delivered or an ad is broadcast, you don’t know who actually read, saw or viewed your ad. Less Information
The message you can deliver with traditional advertising is much more limited compared to newer forms of communications. If you can get people to your website with the click of a banner ad or link, you have almost unlimited opportunities to deliver page after page of information to customers. With print and broadcast, you must communicate your message within a few square inches of space or in 30 seconds. d) Disadvantages of Digital Marketing
Lacking an actual presence: The customer struggles to actually feel or decide to try on the merchandise which may be a restriction for several products. Nevertheless a study of customers of cosmetics services and products suggests that e-mail marketing may be used to interest a customer to search well for a shop to get one of these solutions or even to consult with sales representatives. Hard to tell if individuals are lying: There’s too much informative data on the World Wide Web today, it’s often difficult to differentiate between quality and garbage. Lots of the garbage is directed at newcomers. Lots of Information: Once more we reach the section of their being truly a large amount of info on the World Wide Web. It might be too much good data as well. There is a lot of competition for a business, this can make a person more troubled than if there have been given lots of garbage. You will possibly not have the ability to tell whom to choose.
Traditional marketing and digital marketing are two different ways of advertisement that have been applied for marketers since the old ages till the current time. Considering the points we have covered above, we come to conclude that each type of marketing is effective depending of the person we are advertising it to.
3. http://smallbusiness.chron.com/advantages-disadvantages-traditional-marketing-25573.html Valencia Higuera, n.d
(You're currently reading the previous version published in November 2009. To read the 2013 version, click here.)
A lot of small business people that I speak with are very curious about online or digital marketing, but don’t understand how it can directly increase their business. Many of them are seeing less return from their advertisements in traditional media like The Yellow Pages, newspapers and direct mailing campaigns, and are looking to explore new ways of expanding their market share. When the advantages of online marketing are laid out, it is easy to see how it is oftentimes a more cost-effective marketing solution for small businesses. These are some of the many advantages that online marketing offers over traditional media outlets:
The starting cost of online marketing is only a fraction of the thousands of dollars that Yellow Pages, television and radio ads cost. For example, you can get a free listing on Google Local that will be just as effective as a costly online Yellow Pages ad. In addition, while traditional ads may only run for a short time, a search engine optimization campaign can deliver long-term results. You can also save money with online Pay-Per-Click advertising where it is easy to experiment with small ad volumes until you perfect your strategy and then expand your marketing budget when you are assured of a positive sales return.
Everything Is Measurable
When you place an ad in the newspaper or a magazine, it can be difficult to assess the direct sales impact for your business. With online marketing, everything can be tracked and illustrated in detailed graphs that illustrate traffic growth, leads and sales conversions from your specific search marketing campaigns. Using a free traffic analysis tool like Google Analytics, it is easy to calculate your return on investment (ROI) so you can appreciate the excellent value generated from your online marketing budget. (To see how well your digital marketing programs are performing today, conduct a Digital Marketing Audit.)
In the crowded market, you need to establish and maintain positive brand awareness and client loyalty. Apart from word-of-mouth and leveraging your personal relationships with your established clients, a website is the most important marketing tool a business can have. A regularly updated website with well-written content that maintains people’s interest is essential to showing people exactly how your fast business funding is distinctive - and how you offer the best value to your clients.
The degree to which an online marketing campaign can target and measure the response from specific demographics and regions is often astonishing to business owners who normally use traditional media. New demographic prediction and online advertising platforms allow you to specifically target the specific consumer demographics most likely to buy your products. In particular, if you want to target young people between the ages of 16-30, you'll need an online marketing strategy to reach them where they spend the bulk of their time: On the Internet and on social media sites.
With online marketing you don’t have to wait weeks to see a significant boost in your business. With a paid search marketing campaign you can experience real-time results that enable you to fine-tune your marketing message to achieve your desired effect. If your marketing strategy isn't working effectively, real-time monitoring tools allow you to easily pin-point exactly where you are going wrong.
Easily Refine Your Strategy
Using online marketing analytics and tracking tools you can test conversion rates at a fraction of the cost of a traditional media campaign. Online marketing levels the playing field and allows savvy small businesses to compete in competitive niches that previously would only be open to large corporations and their massive marketing budgets. If your marketing strategy is not bringing in the return on investment (ROI) that you desire, you can work to perfect it without having to launch an expensive new campaign as would be required with most traditional media outlets. (Check out Smartt's P.A.C.E. Digital Marketing Roadmap to learn more about refining strategies.)
The benefit of an organic search marketing campaign that optimizes a website for specific keywords is that you will achieve a long-term return on your investment. Once your website’s visibility is well-established with search engines, it is easy to do regular low-cost maintenance of your strategy. The early adopters of new online marketing platforms like social media marketing will have a significant head start over their competition.
Today’s savvy consumers want to compare reviews and opinions of friends, trusted bloggers and industry experts before they make a decision. If you can provide quality, linkable information that is what people are looking for, then the next step of converting users into paying clients can be very easy. With social media networks like Facebook and Twitter re-enforcing the value of positive word-of-mouth exposure, trust is more important than ever in the marketing field.
Most savvy consumers dislike intrusive traditional marketing methods like direct mailing, print ads and television advertisements. When someone buys a newspaper or magazine, they want to read interesting articles not be bombarded with irrelevant ads. While mediums like television can still be useful for maintaining awareness of large corporate brands, it is not an effective medium for most small and medium-size businesses. With online marketing, you can target consumers precisely when they are searching for products and services that your business can provide.
Holds Their Attention
When people read the newspaper or a magazine they may scan over the advertisements beside the article but there is no way to engage their attention. With online marketing you can encourage them to take action, visit your website and read about your products and services which results in vastly increased “stickiness” of your marketing message.
For more content about digital marketing, visit Smartt Insights.